Mountainside Marketing Overview
Equipping Authors with the tools needed to scale the peaks of Branding, Blogging & Social Media
Embarking on a writing journey is an exciting and slightly terrifying endeavor. The trail ahead offers promise, but will be filled with unexpected twists and turns.
A commitment to writing quality books means ensuring the work captures the eyes of the reader and leaves them wanting more. Learning the craft is critical—no shortcuts allowed—especially if writers want to succeed. Along with this, we must acknowledge that learning how to market is an integral part of our journey. It’s vital that we scale the peaks of marketing to ensure our work lands in the hands of our readers.
We understand the difficulties. The publishing journey isn’t a day trip but a climb toward excellence. Many of us have begun and gotten lost—miserably. This event was created out of our experiences navigating the rigorous requirements of branding, blogging and social media. The good news is we’ve learned how to avoid the detours and dangers, and we are here as your mountain guides. Our goal is for no writer to be left stranded on a cliff with nowhere to turn. We can’t guarantee a smooth trip every step of the way, but we can show you how to avoid a lot of the obstacles.
Grab your backpack and your spirit of adventure. We’re headed onward and upward!
Edie and DiAnn
Welcome to Mountainside Marketing
- Register before August 31 to take advantage of the $199 Early Bird Special!
- Accommodations: $75.00 per room, per night
- Meals: $93.00 per person, includes Friday dinner, Saturday breakfast, lunch and dinner, Sunday breakfast, lunch and dinner and Monday breakfast.
What to Expect:
This is a hands-on conference with time for the writer to put into practice what we’re teaching. Bring your laptop, and get ready to roll up your sleeves and work!
I. The Map
A. Know the goal of your journey
B. A list of social media platforms and how they’re used.
C. What makes a social media update valuable (4 types of updates)
D. Compose an effective update
E. Discovering your social media voice
F. Follow that star - creating a bio
1. Long and short bios
2. Hows and whys
II. Make Sure Your Backpack Has All You Need
A. Motivation when spark plugs fail
B. When boo birds dump their stuff
C. Nourishment? Health maintenance
D. Define and explore passions
1. What to talk about on social media
E. Evaluation of time and balance
F. The importance of small, consistent steps and what that looks like in application
A. Why and how
B. Social media voice
C. Consistency across networks
D. Social media template
E. Know the difference between bragging and sharing
IV. Make Your Steps Count
A. Marketing and promotion while in the writing process
1. Marketing template
B. Social media is a world without context. Learn to think in headlines.
C. Hashtags and tweetables
D. Social media scheduling
2. Linking networks
V. Avoiding Dead Ends, Sheer Cliffs and Exhaustion
A. 9 reasons why you are failing at social media
B. 8 social media updates you should never share
C. Organizing Your Trip Checklist
D. Utilize tools to watch your progress (ManageFlitter, Invisible Ceiling in Twitter, etc.)
VI. Picking Your Passengers
A. Street Teams
1. How, why and where to begin.
2. The care of street teams
1. Contests that work
2. Pinterest boards
C. Keeping up the momentum
1. Speaking, blogging and social media posts - how they work together
D. The importance of images in social media
1. Where to find safe and effective free image sites.
VII. Who’s Your Navigator
A. God, the ultimate GPS
1. Maneuvering around obstacles and detours
2. Comparing the world of publication to King David’s journey
B. Writing in faith - stepping into publishing & social media is living out Hebrews 11:1
Posted in: Creative Arts and Writing Adults